Dexter Work Sled Problem: Create an inventive product that uses wheels. Solution: Dexter is a comfortable and nimble work sled designed to make car maintenance fun and effortless.
Bright LED lights allow users to better see under their car. Four large wheels make Dexter easier to roll across craked and tiled floors. Using a simple mechanism one handle stops all four wheels from moving Hidden magnets keep tools and hardware within reach.
Targeting casual users and car enthusiasts Market research showed that almost all work sleds follow the same materials and colors. There was an opportunity to create a new product with greater emotional value that could inspire both casual users and car enthusiasts.
Testing a best-selling creeper
Developing an emotional tie Simple pleasures. Revisited classic. Improving with time.
Criteria for a new icon of DIY life Long-lasting. Comfortable. Easy to move and stop. Accessible tools. Fun to use.
Ergonomics and the contour shape The Eames' products had ergonomics and materials as central pillars of their design. To create an iconic shape both comfortable and emotionally significant, the Eames' aesthetic was used as inspiration.
Creating a matching identity A logotype was designed for the product following the brand definition and the aesthetic development.
Lock, stop and go Dexter's large wheels make it adapted to all environments whether they are smooth or rough surfaces.
Make it easy for yourself Dexter is comfortable, intuitive to use and helps make the work more enjoyable.
Take pride in your work Dexter makes oil changes and repairs more approachable creating a new market for a growing hobby.
